Fick said the goal was to build trust with the employees and create a more positive transparent culture. They noted that because of the diversity of clients, everyone worked in isolation from each other and that good ideas were getting lost. So, they brought the teams out of isolation to work together.
All of the employees were involved in the process of coming up with the new company name and logo. The employees also were brought together for a strategic planning session during which they created the vision, mission and value statement. Those now serve as the company’s guiding principles. Click here to read the full article.