Helping international and national organizations in achieving strategic growth and success.
Bridging value, benefits, and engagement to enhance the member experience
Building strong financial foundations, relationships and revenue sources
Using expertise, tools, and resources for efficient operations
We help non-profit and mission-based organizations run efficiently grow their membership increase engagement host successful events
At GMP, we consider our staff an extension of your team. We will assign a dedicated group of professionals who will work directly with you on a daily basis. This strategy has consistently led to increased membership satisfaction, growth, and the establishment of enduring partnerships between the Executive Office and Leadership.
Client Success Stories
CHALLENGE
Client was grappling with low member engagement.
Case Study: Enhancing Member Engagement
Challenge: One of GMP's clients was grappling with low member engagement.
Solution: GMP launched a comprehensive campaign to revitalize member engagement, featuring several strategic initiatives:
- LinkedIn Outreach: Leveraged LinkedIn to send personalized InMail messages to members not yet connected to the page, emphasizing the value of community engagement and providing clear instructions on how to join.
- Segmented Targeting: Directed targeted messages to specific member segments, aiming to update and complete member profiles with missing contact information, including LinkedIn addresses.
- Innovative Technology: Employed cutting-edge technology to foster organic discussions among global and specialty member segments.
Outcome: The results were remarkable. Member engagement on LinkedIn surged by over 200%, with more than 500 profiles updated with additional contact information. Furthermore, GMP successfully launched a dynamic community platform using the Higher Logic platform. This platform enabled members, special interest groups, and committees to actively share information and valuable resources, significantly enhancing the sense of community among members.
CHALLENGE
Client struggled to secure renewal payments for member dues.
Case Study: Capturing Member Renewals
Challenge: A GMP client was facing difficulties in securing member dues renewal payments.
Solution: GMP devised an effective member retention strategy centered on dues renewals, streamlining the entire process. Key elements of the campaign included:
- Early and Frequent Notifications: Proactively notifying members of upcoming renewal dates well in advance and maintaining consistent reminders.
- Flexible Payment Options: Introducing multiple payment methods, including automatic dues payments and ACH payments, to simplify the renewal process.
- Exclusive Early Renewal Benefits: Offering additional perks for members who renewed early, such as exclusive access to a highly anticipated online event.
- Personalized Outreach: Sending personalized emails, signed by society leadership, directly to members to guide them through the renewal process and address any concerns.
Outcome: The results were outstanding. The client successfully secured 90% of their dues renewals within the first 60 days, thanks to enhanced communication efforts and prompt responses to member inquiries.
CHALLENGE
A GMP client sought to expand educational offerings.
Case Study: Expanding Educational Offerings
Challenge: A GMP client aimed to expand their educational offerings but faced limitations in resources and expertise to develop new programs.
Solution: GMP took the initiative to connect with industry partners and create a series of (non-CME) sponsored webinars featuring relevant and valuable topics. Key actions included:
- Strategic Marketing: Developed an engaging marketing strategy with captivating titles and descriptions to capture audience interest.
- Multichannel Promotion: Promoted the webinars through various channels such as email newsletters, social media platforms, and the society’s website.
- Influencer Collaboration: Collaborated with industry influencers to reach a broader audience and secure funding for the webinar series.
- Seamless Logistics: Organized all logistics to ensure ease of participation in the webinars.
Outcome: The client successfully launched a new webinars series that was sponsored by industry influencers, significantly expanding their educational offerings and generating an additional revenue stream for the society. This initiative not only enhanced member engagement but also strengthened the society's position as a leader in professional development
We feel privileged to work with such accomplished people and are humbled by their kind words.
I feel that their professionalism, their past accomplishments as well as their very positive personality deserve the trust that will benefit any non-profit organisation.
Thank you all for the fantastic help over the years. GMP has been an incredible addition to the PNS. Your leadership and support has allowed us to grow and improve in innumerable ways. I am personally very grateful to you all.
As President-Elect of the AHRD, I’ve been impressed with GMP’s professionalism and reliability as our new AMC partner. They have been incredibly helpful in navigating and improving the systems as we transitioned from previous management, offering consistent support throughout the process.
GMP are great partners who have used their vast experience to help launch and grow our young society. They are nimble and flexible in helping us sort through problems and have become trusted colleagues who I would recommend to other societies and associations without hesitation.
One of the most valuable aspects of this partnership has been GMP’s ability to bring clarity to our communications and expectations while providing rapid support whenever needed. Their team has played an integral role in helping AHRD set priorities and begin developing and implementing new business plans to secure the organization’s future. I'm grateful for their dedication and expertise, which have already made a meaningful difference for AHRD.