Introducing Our Clients
We serve the best and brightest in their fields.
At GMP, we are proud to collaborate with some of the most accomplished leaders and members in their respective fields. Their dedication inspires us every day! Each association we work with brings its own unique goals and objectives, which fuels our creativity and passion for delivering personalized, timely, and accurate services. We feel privileged to support such remarkable individuals, handling the business details so they can focus on what matters most: furthering their important missions.
Client Success Stories
CHALLENGE
Client was grappling with low member engagement.
Case Study: Enhancing Member Engagement
Challenge: One of GMP's clients was grappling with low member engagement.
Solution: GMP launched a comprehensive campaign to revitalize member engagement, featuring several strategic initiatives:
- LinkedIn Outreach: Leveraged LinkedIn to send personalized InMail messages to members not yet connected to the page, emphasizing the value of community engagement and providing clear instructions on how to join.
- Segmented Targeting: Directed targeted messages to specific member segments, aiming to update and complete member profiles with missing contact information, including LinkedIn addresses.
- Innovative Technology: Employed cutting-edge technology to foster organic discussions among global and specialty member segments.
Outcome: The results were remarkable. Member engagement on LinkedIn surged by over 200%, with more than 500 profiles updated with additional contact information. Furthermore, GMP successfully launched a dynamic community platform using the Higher Logic platform. This platform enabled members, special interest groups, and committees to actively share information and valuable resources, significantly enhancing the sense of community among members.
CHALLENGE
Client struggled to secure renewal payments for member dues.
Case Study: Capturing Member Renewals
Challenge: A GMP client was facing difficulties in securing member dues renewal payments.
Solution: GMP devised an effective member retention strategy centered on dues renewals, streamlining the entire process. Key elements of the campaign included:
- Early and Frequent Notifications: Proactively notifying members of upcoming renewal dates well in advance and maintaining consistent reminders.
- Flexible Payment Options: Introducing multiple payment methods, including automatic dues payments and ACH payments, to simplify the renewal process.
- Exclusive Early Renewal Benefits: Offering additional perks for members who renewed early, such as exclusive access to a highly anticipated online event.
- Personalized Outreach: Sending personalized emails, signed by society leadership, directly to members to guide them through the renewal process and address any concerns.
Outcome: The results were outstanding. The client successfully secured 90% of their dues renewals within the first 60 days, thanks to enhanced communication efforts and prompt responses to member inquiries.
CHALLENGE
A GMP client sought to expand educational offerings.
Case Study: Expanding Educational Offerings
Challenge: A GMP client aimed to expand their educational offerings but faced limitations in resources and expertise to develop new programs.
Solution: GMP took the initiative to connect with industry partners and create a series of (non-CME) sponsored webinars featuring relevant and valuable topics. Key actions included:
- Strategic Marketing: Developed an engaging marketing strategy with captivating titles and descriptions to capture audience interest.
- Multichannel Promotion: Promoted the webinars through various channels such as email newsletters, social media platforms, and the society’s website.
- Influencer Collaboration: Collaborated with industry influencers to reach a broader audience and secure funding for the webinar series.
- Seamless Logistics: Organized all logistics to ensure ease of participation in the webinars.
Outcome: The client successfully launched a new webinars series that was sponsored by industry influencers, significantly expanding their educational offerings and generating an additional revenue stream for the society. This initiative not only enhanced member engagement but also strengthened the society's position as a leader in professional development